Sample 5: Jock Kinnear and Margaret Calvert's road signs

Design stage








These lowercase letters are from the original artwork, and they were placed in a tiling system in 1957 to 1964. The typeface is transport. The transport font is widely used on road signs today.

The Road Research Laboratory, carried out a readability test in 1959. They did this, to see if the signs were easy to read or not.






Today's road signs

What i find interesting about the road signs is the simplicity. Also, what i found compelling is that Jock and Margaret found ways, of making the road signs less distracting; by making the images more informative to the drivers.